Love is in the air and so is Valentine’s Day shopping. The traditional scene of nervous partners picking out roses and heart-shaped chocolates has evolved into something far more inclusive and dynamic. Today’s Valentine’s Day shoppers aren’t just buying for their romantic partners, they’re celebrating connections of all kinds, from cherished friendships to beloved pets, and even embracing the concept of self-love through “self-care gifting” . In this strategic guide, we’ll reveal five approaches to help your Shopify store capture this growing market. Whether you’re looking to boost sales, enhance customer engagement, or create memorable shopping experiences, these proven strategies will position your business for success this Valentine’s Day 2025.
Create the Perfect Match with Product Bundling
Picking the right gift can be tricky, and Valentine’s day is all about that thoughtful gesture, so what’s a better way to help your customers than a Valentine product bundle? It helps customers to save time while increasing the perceived value and encourages them to spend more. Here are some tips for product bundling:
- Pair complementary products like skincare sets, wine and snacks, or jewellery and gift cards.
- Offer themed bundles for different categories such as “For Her,” or “For Him,”
- Offer a small discount on bundled products to make them more lucrative compared to buying each item separately.
For example, Dior created a Valentine’s day gift bundle “For Her” that contains their classic fragrance product and moisturizing lotion.
Apps like WISS Bundle can help you create and manage product bundles with ease. They allow you to customize bundles for different categories, and enhance the shopping experience without added complexity
Spread the Love with a Social Media Campaign and IG DM Automation
Social media is where the Valentine’s Day buzz happens. It’s the place where everyone is online, meaning it could be a great opportunity to promote your campaign online. This could be executed through contests and giveaways that could be combined with UGC. Merchants can ask their customers to share photos of their products in action with a Valentine’s Day hashtag. But one often overlooked strategy is Instagram DM Automation, where customers can send a specific keyword set by merchants to trigger automated responses.
Here’s how it works: When a customer leaves a comment using specific keywords like “price” or “available,” the system instantly recognises their intent and sends a personalized DM with the relevant product information, exclusive offers, or direct links. Simultaneously, a public comment is posted to notify the customer and enhance engagement by showing other followers that valuable responses are provided. This dual approach not only keeps customers engaged but also creates a sense of urgency and excitement around the brand.
For this Valentine’s day, merchants can post a campaign that says “Comment ‘Love is in the air’ for 20% off on your next order!” Then, with IG DM automation you can instantly reply with the discount code and a link to your store. This helps to increase your engagement and increase conversion rates on your store.
With Akohub’s IG DM automation, merchants can take customer interaction to the next level by automating personalized responses, and sending instant discount codes directly to customers’ inboxes.
Double the Love with Double Points and Loyalty Program
Valentine’s Day is the perfect time to show your appreciation to loyal customers. And of course, incentivizing your customers with exclusive discounts and loyalty rewards can make them happy. But what if you offer limited double points on purchases to encourage customers to spend more while making your customers happy?
To optimize your Valentines’ double points, merchants can decide how long they want to run the promotion. A common timeframe is a week leading up to Valentine’s Day, but you could extend it for a few days afterward to capture late shoppers. A simple tip is to run it for at least 10-14 days to ensure maximum participation. Next, you need to let your customers know about the double points offer by promoting it through:
- Social media posts and stories
- Email campaigns
- Website banners
- Pop-ups on your store’s homepage
Finally, it’s important to make it easy for customers to join or participate. Use phrases like: “Sign up and earn double points on your Valentine’s Day gifts!” or “Double the love, double the points! Shop now.” And you’re all set! With apps like Akohub, you can effortlessly set up and manage your double points campaign. These tools also allow you to create a loyalty program and drive repeat purchases
Win Back Their Heart with Email Retargeting
Not every shopper will make a purchase on their first visit to your store, especially during busy seasons like Valentine’s Day. That’s why a lot of merchants will use email retargeting to remind customers of what they left behind and encourage them to come back and complete their purchase with incentives. To achieve this, merchants can create different email segments based on customer behavior, such as:
- Cart abandoners for those who added to their cart but didn’t checkout
- Product viewers for those who only viewed the product
- Past buyers for those who shopped during previous Valentine’s Day campaigns.
Then, you can encourage customers to return by offering rewards using a loyalty program:
- A small discount, like 10% off
- Bonus loyalty points or double points
- A giveaway
- A limited-time bundle deal
Let’s take a look at BEE&KIN who incentivized their customers to return by offering their customers the chance to win a luxury backpack.
To achieve this, merchants can use Klaviyo, an email and SMS marketing automation platform integrated with Akohub, to incentivize their customers to return.
Love at First Sight… and Free Shipping
Nothing says “we care” quite like free shipping! During Valentine’s Day, when shoppers are busy picking out the perfect gifts for their loved ones, offering free shipping can be the final nudge customers need to complete their purchase. As what we’ve learned previously, merchants need to ensure that their free shipping offer is visible across:
- Your homepage banner
- Product pages
- Checkout page
- Email campaigns and social media posts
For example, Qikify offers a Valentine’s Day-themed progress bar for free shipping, showing customers how close they are to earning free shipping as they add items to their cart. You can customize the progress bar with festive Valentine’s colors and playful messages like “You’re just $12 away from free shipping on your perfect Valentine’s gift!” This kind of visual encouragement not only boosts cart value but also creates a fun, holiday-specific shopping experience.
Conclusion
Valentine’s Day offers a great opportunity for businesses to connect with customers and boost sales. We’ve learned that creating product bundles can help attract customers, using IG DM automation can increase engagement and conversions, and offering double points encourages more spending.With these simple strategies, your business can make Valentine’s Day shopping fun and rewarding for your customers.
