In the competitive world of e-commerce, every strategy that boosts revenue matters. Offering discounts is one such powerful strategy, but not all discounts work the same way. Flexible discounts stand out because they adapt to different customer needs and buying habits, helping Shopify stores capture more sales and increase the average order value (AOV). Using tools like the WISS Bundle app makes implementing these discounts easy and effective, helping store owners create discounts that increase revenue without sacrificing profit.
What are flexible discounts?
Flexible discounts offer various types of savings options that appeal to different kinds of customers. Instead of a flat discount for everyone, flexible discounts might include percentage-off deals, buy-one-get-one offers, or free shipping on specific items. With options, customers feel more inclined to buy, and businesses can tailor discounts to meet specific goals.
Why flexible discounts matter for Shopify stores
For Shopify store owners, flexible discounts can make a big difference in both revenue and customer satisfaction. Here are some of the top reasons why offering flexible discounts can help maximize revenue:
Appeal to different shoppers Every shopper has different motivations. Some look for discounts on higher quantities, while others love free shipping. By offering a variety of discount options, you can reach more people and give each customer something that matches their interests.
Increase average order value (AOV) Flexible discounts encourage customers to buy more. For example, offering a “Buy 2, Get 1 Free” deal can increase the number of items in each order, raising the overall value. Product bundle tools make it easy to create such offers in Shopify, helping you boost sales without complex setups.
Reduce cart abandonment Shoppers often abandon carts when they face unexpected costs, like shipping fees. Offering a flexible discount, like free shipping on bundled items, reduces this risk. When customers feel they’re saving on shipping, they’re more likely to complete the purchase. With bundle apps, you can create bundles that include free shipping discounts, giving shoppers a final nudge toward checkout.
Move slow-moving inventory Sometimes certain items don’t sell as quickly as expected. A flexible discount can help you pair slow-moving items with popular ones, making the less popular items more attractive. This method allows you to clear stock while still making a profit, freeing up space for new products.
Types of flexible discounts you can offer with WISS Bundle
The WISS Bundle app offers Shopify merchants several ways to create and customize flexible discounts that resonate with customers. Here’s a look at three popular options:
1. Value Discount: This is a straightforward discount where customers get a percentage or fixed amount off a group of products. It’s perfect for customers who love saving money on multiple items. With WISS Bundle, you can easily set a value discount, making it simple to offer bundles at reduced rates.
Example: Offer a 15% discount when customers buy a specific set of products, such as a skincare kit or a workout set.
2. Buy X, Get Y: This discount encourages customers to add more items by offering a free or discounted item with a qualifying purchase. It’s a great way to increase the number of items per order, which can lead to higher AOV.
Example: With WISS Bundle, create a “Buy 3, Get 1 Free” deal for products in the same category, like candles or t-shirts. Customers feel like they’re getting something extra, which makes them more likely to buy more items.
3. Free Shipping on Bundles: Shipping fees can discourage customers, especially when they see them at checkout. Offering free shipping on bundled products can reduce this friction, encouraging shoppers to complete their purchases.
Example: Use WISS Bundle to set up a bundle that includes free shipping for orders over a certain amount or with specific items. This incentive often leads to higher sales and happier customers.
Best practices for using flexible discounts in Shopify
First, promote discounts clearly. Let customers know about your offers upfront using banners, pop-ups, or email campaigns to highlight bundle discounts or limited-time deals. Visibility is key to driving traffic and boosting sales. Next, use limited-time discounts to create urgency. Encourage quick purchases before the offer expires. Also, experiment with different discount types. Different customers are drawn to different offers, so test options like percentage discounts one month and “Buy X, Get Y” the next. This approach helps identify which discounts best appeal to your audience. And finally, analyze and adjust your strategy. Track sales data for each discount type to see what performs best. Promote consistently high-performing bundles and adjust your strategy based on customer behavior insights to keep refining your discount approach.
How WISS Bundle simplifies flexible discounts
Offering flexible discounts is a smart way to maximize your Shopify store’s revenue. With the right discount types, you can attract more customers, increase AOV, and reduce cart abandonment. The WISS Bundle app simplifies the process by allowing you to create customizable discounts that fit your store’s needs.
By offering value discounts, BOGO deals, and free shipping, you’re not only making customers happy—you’re making it easier for them to choose your store over others. Start experimenting with flexible discounts today, and watch how they can transform your store’s sales this holiday season and beyond.
